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The story behind Fairbanks Lighting

I recently moved to Fairbanks, AK to be close to my oldest son and granddaughter. When I did, I left my business behind and decided to take “just a job” to keep my head, heart and time available nights and weekends for my family. Well, that has happened, but what also happened is that I landed at Tesco Lighting and Design Center, a 3,200 square foot lighting showroom, where I am rapidly learning that there is much more to lighting than meets the eye. So, since it is soon to be dark and double-digits below zero for the next several months, I thought I’d spend some time writing a few things about lighting in Fairbanks. Not sure how interesting or relevant it will be to anyone but me, but here we go. If anyone reads this and has thoughts, comments, questions, critiques, refinements, etc. Please do not be bashful about speaking up.

Hopefully it goes without saying that views and opinions expressed here are not necessarily those of Tesco or CED…

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Are LED’s really better for the environment?

A study from 2013 says YES… and we’ve come so far since then!

Way back in 2013 the verdict about the environmental impact of LED’s in the lighting industry was already in. The Department of Energy set out to answer this question.

“Increasingly, light emitting diode (LED) screw-based lamps are providing consumers a cost-effective and energy efficient alternative to compact fluorescent (CFL) and incandescent lighting.  But how much greater are the environmental benefits of LEDs when it comes to the lifecycle of these lighting options?”

Office of Energy Efficiency & Renewable Energy
Study: Environmental Benefits of LEDs Greater Than CFLs
DECEMBER 9, 2013

The three-part research was comprehensive and, even back then, showed clear advantages over incandescent and slight advantages at that time over CFL (compact fluorescent) technologies. The study took not only energy usage into consideration, but also weighed the manufacturing processes, transportation impacts – the entire life-cycle of a light bulb. This all-in study can be read in its entirety here:

That was then – this is now.

Fast-forward to today, and now the DOE says

LEDs in white light, general illumination applications are today’s most energy-efficient and rapidly-developing lighting technology. LEDs use up to 90% less energy and last up to 25 times longer than traditional incandescent bulbs. 

So many advances in the color, brightness, power saving, size, shape, manufacturing and overall durability of LED’s have been made that it is difficult to guess how useful these little gems of science and nature will truly become one day. For now, they are proven, tested, cheaper, more capable and more readily available than ever before.

Are there caveats?

There are a select few instances where LED lighting may not be “the best” choice for your needs. These are based on specific environmental use cases, and the reality is that there are fewer and fewer examples of where LED’s would not be the preferred light source.

Along with the environmental caveats, LED’s present users with many more choices and options than were ever available before. Do you need more light? Less light? A different color of light? More consistent light? These are all things that can be factored into the ultimate decision you make when switching to or upgrading your current LED’s. Some of the primary factors in selecting LED bulbs are:

  • Quantity of light – now usually expressed in lumens rather than watts because LED’s use about 1/10th the actual watts of their incandescent counterparts. LED’s can allow you to add much more light to an existing fixture than traditional options because they draw so much less current.
  • Color of light – have you noticed the “K” numbers on LED bulb packages? Light is frequency-based (think about a prism and imagine all of the gradients of the rainbow having a different “color temperature” value. These values are most commonly expressed in Degrees Kelvin – not degrees as in the weather forecast, or how hot to set your oven for that amazing pot roast. Degrees as in how many degrees of separation does one color of light have from another. 2700K means 2,700 degrees Kelvin – the color temperature of most all incandescent bulbs and commonly referred to as “warm”. The higher the number the “cooler” – think movement toward bluer light. The lower the number the “warmer” – think movement toward orange light.
  • Quality of light is now also possible to measure and quantify using something called a Color Rendering Index (CRI on most LED and some fluorescent packaging). This is just a measurement of how consistently and accurately the fixture reproduces the color of light at which they are rated over time.

For these reasons and others I strongly recommend talking to a knowledgable lighting professional about your situation. Tell them what you have now. What you like about it. What you wish was different. What you have liked and not liked about things you have tried in the past, etc. If they are good at their job they will ask about your current lighting fixtures, ceiling height, fixture distance from work surfaces, wattage (or lumens) of current lighting, your intended use of the space, your hopes and desires for improved lighting, your budget to make changes, and more – all to learn the best possible options to recommend. If you can’t find a lighting professional willing to spend the time learning about your situation – find one who will.

Come on, man – they’re just light bulbs!

Professionals in the industry want to help you make the most of your space, your experience and your investment. Places like Tesco Lighting and Design Center (where I work) can generally help you understand the choices and options available. We try to make educated recommendations based on your specific needs, desires and budget. But you have to be willing to help us see your space through your eyes. Call us and talk to us on the phone. Bring us pictures, drawings, bulbs, fixtures – whatever.

Sometimes you may truly “just need some bulbs”. But which bulbs would look best, cost the least, last the longest and make you happiest? Sometimes you may need to rethink fixture placement. Do you NEED a professional to buy light bulbs? No. Is it worth investing the time to make sure you are capitalizing on opportunities and getting the biggest bang for your buck? Only you can decide – my vote is ABSOLUTELY.

So get on the bandwagon already!

The verdict is clear. Not only are LED’s the greenest option for lighting today, LED technology for residential and commercial uses is mature, proven and worth the investment from a power savings standpoint alone, not to mention the positive environmental aspect . If you’ve been sitting on the sidelines thinking you’d update to LED lighting “when it gets better / cheaper / easier / smarter” your time has come.

Whether you see a lighting professional for advice or do your own homework and make your own decisions, the time has come to fully embrace the LED revolution. Come on in – the water’s fine – and it’ll be cleaner if you do!

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Lighting as inspiration

Is lighting inspirational? 

Apparently, for at least one of our customers at Tesco Lighting and Design Center, the answer is unequivocally yes! 

Lighting purchases are often a process rather than an event

Often times we see people in the store who come in for a familiar “transactional” experience – sometimes comparing us to some of the big-box retailers in the area.  What many of them learn is that quite often, making decisions about how you light the spaces you live in can be more of a process than an event.  Certainly there are event purchases that make sense too, but often measurements, light color, photos and some good, old fashioned hard-thinking come into play.  

This was the case with the mirror in question – a Ryame round lighted mirror from the elan collection by Kichler Lighting

Ryame™ Round Lighted Mirror by Elan (Kichler Lighting)
Photo from Kichler Lighting’s product detail page for the Ryame Round Lighted LED Mirror

The customer – I’ll call her Jill since I did not know to ask permission to tell “her story” when we spoke last – had come into the store multiple times to look at some of the amazing LED Lighted Mirrors we sell.  She did some homework, too, taking measurements, pictures and thinking about how the mirror would fit with existing decor.  Eventually, Jill phoned in to tell us she believed she had made a selection, but really wanted to see the mirror in a darker room than our 3,200 sq. foot lighting showroom.  This series of events really brings into focus one of our main competitive advantages versus taking your chances at a big-box retailer.  More on that in a minute. 

We obliged Jill’s request, taking a new mirror out of the box, wiring it up and setting it up in a break room.  The customer was given the opportunity to see the mirror in the environment she had requested.  Isolating the mirror for Jill confirmed what Jill already believed – she loved it!  So she asked us to box it up, and said she would be back to take the mirror home in the next day or two. It’s when she came in to purchase and pick up the mirror that I heard the words that led to this post.

“Anything that inspires me to create does not have to be justified”

When Jill did return to pay for and take delivery of her new mirror, we got into a bit of a conversation.  Jill apologized for taking so long to make a decision, apologized for asking so much of us during her decision making process, and apologized for taking so long to come pick up the mirror after making the decision to buy it.  At some point during her apologies I remarked; quite often lighting purchases are not as trivial as they seem at first and, sometimes, for larger expense type lighting such as her mirror, more time and thought had to be taken to justify the purchase.  And that’s when she said it:

Jill let me know that the mirror would be going into her studio, where she does her creative work.  And then said that “nothing that inspires me to create has to be justified.”  What a focused and freeing remark!  I was glad to have had the opportunity to play some small role in helping Jill march boldly forward in her creative journey.

Us versus “them”

Is there really a difference between smaller local shops and big-box stores?

Service as a service

Jill’s experience (and dozens more like hers every week) confirmed once again that there are competitive advantages a place like Tesco Lighting and Design Center have over other lighting stores in Fairbanks – particularly over big-box retailers. The primary two are service and expertise


Service (in my estimation) is not rapidly scanning items a customer has selected and getting them out the door as fast as possible. It is not simply keeping the store neat and clean, nor having “the biggest selection”. Some of that is helpful, but service, at least in lighting, is much more about understanding your customer – what they have now, what they would like to be different, and how they envision their space. Sometimes this involves lots of questions. Sometimes this involves multiple trips to and from the store, emails, phone calls, coordination with electricians and other designers, emails and calls to vendors and shipping companies, and more. a 3,200 square foot showroom of high quality, reasonable priced options is nice – really nice – and unique in Fairbanks, but Tesco’s willingness to walk the journey with our customers as they think about the highest and best use of lighting in their space is truly much more valuable.


While I am definitely a newcomer to lighting, I work for someone who has been at this for over two decades. From nuances in specific bulb and fixture (lamp and luminaire) details to whole-house / facility blueprint and specification interpretation and design services – we offer it all. There is so much specific expertise at Tesco Lighting and Design Center in Fairbanks that it is hard to even put into words. To be sure, I am still easily stumped, but it is quite comforting knowing I work with people who not only know the answer (or where to get it), but are as eager to help our customers as I am.

With all of that said, if your are in Fairbanks (or don’t mind a long-distance phone and email relationship) I hope to have the opportunity to learn what aspect of lighting may inspire you, too.

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Bulbs are lamps?

It’s true – Bulbs are lamps. And lamps are portables. And all lights are luminaires. Confused yet? So was I. And I’m hard headed enough not to ask customers if they would “like some lamps with your portable” when they buy a table LAMP from the store. So whatever your nomenclature preference for your lighting needs, you’re welcome at TESCO Lighting and Design Center – at least as far as I am concerned!

I brutalized an amazing image taken from Kichler’s website. The incredible design was done by House of Hire by Lauren Elizabeth.
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Illuminating your life for dark winter

Tesco Lighting and Design Center, Fairbanks, AK

Dark winter in Fairbanks presents unique lighting challenges. From exterior access and security lighting to indoor window light replacement techniques and more, Alaska’s unique winter provides fertile ground in which your creativity with lighting can bloom.  

Tesco Lighting and Design Center (a Consolidated Electrical Distributors, Inc. business unit) has been helping Alaskans solve lighting problems since the 1960’s!  With over 3,200 square feet of lighting showroom and a professional staff ready to serve, There’s nothing else like it in Fairbanks.

Whether you are looking for a simple bulb or re-lighting an entire campus, make Tesco Lighting and Design Center your first stop.  We’ll do whatever it takes to keep a smile on your face!  Tesco / CED – Large enough to serve you … Small enough to know you.  A Fairbanks fixture since 1965.